How to Find Exceptional Guests for Your Podcast

finding podcast guests

Podcasting has emerged as a powerful medium for businesses looking to expand their reach, position themselves as an authority figure in their niche and form a trusting relationship with their audience. Finding podcast guests can benefit you in so many ways. Podcast guests add diversity and fresh perspectives to your content as well as allowing […]

Provide Value for your Listeners by Identifying Their Podcast Listener Goals

podcast listener goals

Identifying and understanding what podcast listener goals your podcast satisfies can help you to promote your podcast to the right people, continuously provide value for your listeners and create a community.  Identifying your audience’s goal when listening to your podcast is a key part of knowing your target audience.  In a recent Spotify study into […]

Pros and cons of video podcasting 

pros and cons of video podcasting

Anyone who has spoken to me about video podcasting will know that I was very on the fence with video podcasting. There are of course some great benefits but it is also a lot more work. However, the latest news that YouTube Music will prioritising podcasting in its 2023 plans has definitely placed me on […]

Starting a Podcast

Thinking about starting a podcast but not sure where to start? We’ve got you covered. From the basics like choosing your topic and format, to getting your podcast on Spotify and other podcast apps, what equipment you’ll need, and how to monetise your podcast. How to start a podcast With the right planning and preparation, […]